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Why Twitter struck a deal with Google

 

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During Twitter’s fourth quarter earnings on Thursday, CEO Dick Costolo confirmed the reports: Twitter and Google are partners once again.

Costolo declined to share many details about the deal, which was widely reported on Wednesday. That left plenty of unanswered questions, such as how much Twitter stands to make from the deal and what kind of data would be shared.

“The way we think about the Google deal is distinct,” Costolo said on the analyst call, adding it was all about “eyeballs.”

Beyond that, Costolo simply said that it would be “several months” before we’d start to see any Google search results that take advantage of the Twitter deal. …

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