Style may trump substance when it comes to Twitter popularity, according to researchers at Cornell University.
A study backed by the National Science Foundation and Google used an algorithm to parse the sentence constructions, rhetoric and keywords that makes certain tweets get more attention than others
The researchers used their findings to create an online tool that weighs two wordings of the same tweet against each other and spits out a percentage chance that one is likely to be more popular than the other.
Controlling for the popularity of the user and the subject matter of the tweets, the study’s authors collected thousands of pairs of tweets across many different accounts and analyzed the number of shares in relation to key phrases, online communities reached and other factors. …