Like it or not, Facebook advertisements just got even smarter.
On Tuesday, the social network announced Product Ads, a set of tools that lets businesses more effectively target Facebook’s 1.4 billion or so users with a new, automated process.
See also: Facebook is rethinking how it tracks ads
With Product Ads, businesses who upload their product catalogs to Facebook can manually create ad campaigns. The other, more compelling option? Let Facebook do the heavy-lifting, automatically creating campaigns and targeting various kinds of users with ads it thinks will perform well, based on things like a user’s interests, general location and whether they’ve already been to the advertiser’s app or website. …